CONTENT & SERVICES MARKETING
Starting Jul 21
ADVISORY SERVICES LEAD EMEA
Dec 20 - May 21
DIGITAL MARKETING ANALYST
Jun 19 - Oct 19
TECHNOLOGY CONSULTING ANALYST
Feb 17 - Aug 17 & Sep 18 - Jun 19
ROYAL MAIL GROUP
TECHNOLOGY GOVERNANCE, RISK & COMPLIANCE ANALYST
Jun 15 - Jan 16
Mar 14 - Jun 14
Sep 13 - Feb 14
Royal Mail Group
Technology Governance, Risk & Compliance Analyst
London, June 2015 - January 2016
Designed & built new Technology Risk Management database, using a custom built SharePoint site to improve reporting capabilities and automate risk management process (subsequently rolled out across all RMG business units).
Additional responsibilities included the management of portfolio risk registers, compliance training and document control systems.
Global Bio-Pharmaceutical Company - Business Analyst
February 2017 - August 2017
Developed a platform to support the orchestration of over 400 global product launches over a 5 year period to drive efficiencies, reduce costs & ensure regulatory compliance.
> Built a deep technical understanding of the platform & interacted directly with the client on both business and technical aspects during scoping, development & testing.
> Developed a comprehensive production end-user knowledge of the platform, understood how client requirements were converted to production ready functionality and gained the ability to explain specific nuances of the platform to both technical & business audiences.
> Owned the UAT process, creating end-to-end test scripts, evolving the System test materials & running workshop sessions; solely trained the client-run-state platform administrator and managed this relationship during the transition phase, servicing all first line queries.
Multinational Electric Utility Company - Technology Portfolio & Programme Governance
September 2018 - June 2019
Managed a multi-million pound portfolio of 35+ large-scale technology programmes & projects
> Supporting the construction of a significant, highly-public UK infrastructure project to ensure on time delivery, to cost & quality.
> Designed & implemented key governance processes, forums & reporting practices.
> Worked closely with Programme Managers, Portfolio Directors & the CIO to identify & mitigate risks, facilitate data-driven decision making and encourage transparency from project inception through to completion.
Media and Telecommunications - Digital Marketing Consultant
June 2019 - August 2019
Led an analysis & assessment of the client's marketing landscape across all components of the operating model, including people, process, data & technology.
> Delivered a report with recommendations & a roadmap for the decommissioning of the client's current prospect campaign tool & migration into Adobe, alongside a financial assessment of the use of prospect data across the business.
> This work identified £5M in yearly savings, 30% efficiency gains & highlighted significant dependencies for the client's Google Cloud Platform Migration.
Karmarama - Commercial & Go-To-Market Integration Consultant
September 2019 - November 2019
Worked alongside Global Accenture Interactive & Commercial Leadership and the Karmarama CEO & COO to move Karmarama on to Accenture Go-to-Market (GTM) & Commercial processes.
> Led the development of agency commercial processes/ways of working and managed cut-over of these new solutions to avoid culture clash
> Produced a Commercial/GTM strategy deliverable that is now being used as a template for all future Accenture Interactive global acquisitions.
Multinational Pharmaceutical Company - Marketing Capability Assessment Lead
December 2019 - March 2020
Scoped, planned & led a team responsible for assessing the client's Marketing capability & operating model across all stages of the Marketing Lifecycle.
> Analysed marketing operation across the lifecycle from Strategy, through Planning, Activation & Measurement/Optimisation.
> Engaged 32 stakeholders across four brands, reporting directly into the Customer Experience Director & VP of UK Commercial Strategy.
> Highlighted significant gaps in the client's Data-Driven Marketing Capability & proved the negative impact of ungoverned communications on the customer experience.
> Recommendations made in the short term to drive efficiency & effectiveness and reduce the client's reliance on third-parties, with processes put in place to govern outgoing marketing communications.
> For the longer-term, developed a comprehensive 5-year strategic Data-Driven Marketing Capability roadmap.
> This programme led to Accenture Interactive being appointed as the client's strategic Data-Driven Marketing partner for 2020 & beyond.
International Tobacco Group - Agile Marketing Lead
March 2020 - April 2020
Sprint Lead for the design & implementation of Agile Marketing Squads across 12 key global markets.
> Delivered a market feasibility & capability assessment, considering agile maturity, role availability & MarTech architecture.
> Produced detailed roll-out plans, incremental cost estimates & an agile manifesto to be used as the foundation for the client's business agility agenda.
> As Sprint Lead, responsible for delivery to time, cost & quality, sprint planning, backlog prioritisation and running of client stand-ups & retro’s.
Multinational Confectionary Manufacturer (CPG) - Experience Activation Lead
May 2020 - September 2020
Re-imagined client's marketing & first party data strategy to prepare for a data-driven future. One of the first-of-its-kind projects in the CPG industry, where access to first-party data is increasingly becoming a priority.
> Reviewed existing campaigns & consumer journeys, working with brand marketing teams & IT to define the as-is Marketing capability, data usage & ways of working and mapping the to-be data & activation requirements for a consolidated consumer data platform (CDP & MDM).
> Identified key strategic capabilities (e.g. audience-based messaging, occasion-based messaging, geo-targeting, gamification, etc...) & completed requirements analysis for their enablement through a CDP, including detailed consent considerations.
> Defined pilot MVP campaigns to begin testing & optimising, with the specific aims of capturing first party data (via retail partnerships, events, shoppable ads, etc...) and activating the data collected across media channels to drive engagement & sales.
Advisory Services Lead, EMEA
London, December 2020 - June 2021
Responsible for the design & development of a new Marketing Advisory Services proposition for Matterkind to broaden their consultative offering.
> Conducted a discovery assessment to review existing Advisory offering across key regions.
> Defined key solution areas, coordinating circa 20 stakeholders across the business.
> Developed an Advisory Services framework, covering the end-to-end Marketing Lifecycle and focussing on 11 key functional areas of addressable media, including Data & Tech, Audience, Marketplace, Brand Safety and Measurement & Reporting.
> Defined a new operating model & commercials for Advisory Services in the EMEA region.
> Produced detailed design & requirements for a new application to support the offering.
Content & Services Marketing
London, starting July 2021
In July 2021, I will be joining Apple's Content & Services Marketing team in London, delivering full-funnel campaigns across the multi-channel to drive customer acquisition and engagement in content subscription services - including Apple Music, App Store, Apple TV+ & Apple News+.